{"id":520,"date":"1953-12-12T11:19:50","date_gmt":"1953-12-12T16:19:50","guid":{"rendered":"http:\/\/radnorhistory.org\/archive\/articles\/ytmt\/?p=520"},"modified":"2016-06-26T11:21:34","modified_gmt":"2016-06-26T16:21:34","slug":"advertisements-in-directory-and-blue-book-issued-by-wayne-title-trust-co","status":"publish","type":"post","link":"https:\/\/radnorhistory.org\/archive\/articles\/ytmt\/?p=520","title":{"rendered":"Advertisements in Directory and Blue Book issued by Wayne Title & Trust Co."},"content":{"rendered":"

Fully as interesting as the old times pictures which we have recently used in this column are some of the local advertisements of more than 50 years ago. The first one shown in today\u2019s column is reproduced from the Directory and Blue Book issued by the Wayne Title and Trust Company in 1899, while the second is from a similar directory printed five years later.<\/p>\n

\"47_image01\"<\/a><\/p>\n

Lorgnettes, used so seldom nowadays as to be almost a curiosity, were in common use in the late 1800\u2019s and early 1900\u2019s. Frequently the lady who raised them to her eyes would have seen more of the world about her, as well as of the printed page before her, had she frankly put on her spectacles. However, it is not to be denied that there is a certain charm and elegance about the lorgnette, shown in the slim hand of the lady with a wide lace ruffle around her slender wrist!<\/p>\n

The advertisement of Bonschur and Holmes, \u201cSpectacle and Eyeglass Makers,\u201d located in 1899 at 1533 Chestnut street in Philadelphia, was doubtless placed in the directory by the late Arthur L. Holmes, who was then a resident of Wayne. With his family he occupied at that time one of the Wayne Estate houses on Summit avenue (now South Wayne avenue) just opposite the point at which Audubon avenue goes off in a westerly direction.<\/p>\n

Although Mr. Holmes died some years ago, the house remained in the estate until rather recently. It is now occupied by Dr. and Mrs. Richard Cathcart, newcomers to Wayne. Under the old firm name of Bonschur and Holmes, the optical shop continues to operate in Philadelphia, although the present location is now 1900 Chestnut street.<\/p>\n

\"47_image02\"<\/a><\/p>\n

The second advertisement features a picture of something far more outmoded than the lorgnette \u2013 an old time buggy, a \u201clight carriage for two persons, usually with a folding top.\u201d The wheels of the buggy in the illustration were evidently steel-rimmed, rather than rubber tired, as were those of a somewhat later date. Mr. Jaquett, \u201cCarriage Painter and Dealer, Wayne Carriage Works,\u201d lived in 1904 on West Beech Tree Lane.<\/p>\n

Among the most intriguing advertisements in the 1904 directory are those of three Philadelphia grocers, all of whom evidently made strong bids for Wayne business. The names of all of them bring back nostalgic memories, since none are any longer in business. While Mrs. Wayne Housewife of the early 1900\u2019s traded locally for the most part, there were certain delicacies and imports to be had in the big city stores. Showell and Fryer, located at Juniper and Market streets, were not only \u201cimporting grocers,\u201d but \u201cwine merchants\u201d as well. They also dealt in \u201cimported and domestic cigars\u201d for the man of the house. Orders were \u201ccalled for and goods delivered by our wagons every week in Wayne and vicinity\u201d, according to their full page advertisement. \u201cPriced catalogues\u201d were \u201cmailed free upon application,\u201d showing a list of \u201cthe largest assortment of finest goods imported and domestic, to be found anywhere, and at moderate prices.\u201d<\/p>\n

Ackers, located at 121-125 North 8th street, as well as on Market street below 12th, offered \u201cChoicest food products of the World\u201d to \u201call residents of Wayne.\u201d Orders for this suburb were \u201cregularly called for and delivered,\u201d while \u201cAckers Weekly\u201d was mailed free of charge.<\/p>\n

E.A. Bowker, located at 13th and Market streets, with a branch store at 40th and Market, specialized in coffee \u201cmade from Vienna Blend.\u201d This \u201cdelicious stimulating beverage\u201d sold for 25 cents a pound, four pounds for one dollar! Salesmen would call on customers and deliveries were made in Wayne and St. Davids every Wednesday, according to their advertisement.<\/p>\n

Among the Wayne grocery stores were T.T. Worrell & Sons, \u201cfamily grocers,\u201d who advertised as specialities, \u201cPickles in Glass\u201d and \u201cOlives and Fine Oils.\u201d In operation for many years, this fine old Wayne store was located in about the middle of the present so-called \u201cbusiness block,\u201d on the south side of Lancaster pike. Hale and Menagh, dealers in \u201cfine groceries, choice meats and provisions,\u201d were located on the northwest corner of Lancaster pike and Aberdeen avenue. This was in 1899. By the time the 1904 directory was published, Ira V. Hale remained in that location, while W.H. Menagh had become the \u201cNorth Wayne Grocer,\u201d located \u201cat the Station, north of the railroad.\u201d<\/p>\n

J.H. Beadle\u2019s grocery store, a market house established as early as 1893, was located at the corner of Wayne and Conestoga roads for many years. They advertised fresh and smoked meats as well as \u201cfancy and domestic groceries, country produce, fish, game, etc.\u201d<\/p>\n

(to be continued)<\/p>\n","protected":false},"excerpt":{"rendered":"

Fully as interesting as the old times pictures which we have recently used in this column are some of the local advertisements of more than 50 years ago. The first one shown in today\u2019s column is reproduced from the Directory and Blue Book issued by the Wayne Title and Trust Company in 1899, while the…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-520","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/radnorhistory.org\/archive\/articles\/ytmt\/index.php?rest_route=\/wp\/v2\/posts\/520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radnorhistory.org\/archive\/articles\/ytmt\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radnorhistory.org\/archive\/articles\/ytmt\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radnorhistory.org\/archive\/articles\/ytmt\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radnorhistory.org\/archive\/articles\/ytmt\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=520"}],"version-history":[{"count":1,"href":"https:\/\/radnorhistory.org\/archive\/articles\/ytmt\/index.php?rest_route=\/wp\/v2\/posts\/520\/revisions"}],"predecessor-version":[{"id":523,"href":"https:\/\/radnorhistory.org\/archive\/articles\/ytmt\/index.php?rest_route=\/wp\/v2\/posts\/520\/revisions\/523"}],"wp:attachment":[{"href":"https:\/\/radnorhistory.org\/archive\/articles\/ytmt\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radnorhistory.org\/archive\/articles\/ytmt\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radnorhistory.org\/archive\/articles\/ytmt\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}