{"id":984,"date":"1957-04-05T16:32:43","date_gmt":"1957-04-05T21:32:43","guid":{"rendered":"http:\/\/radnorhistory.org\/archive\/articles\/ytmt\/?p=984"},"modified":"2016-06-26T16:33:58","modified_gmt":"2016-06-26T21:33:58","slug":"early-ads-womens-stylish-footwear-the-wayne-mart-john-wanamaker","status":"publish","type":"post","link":"https:\/\/radnorhistory.org\/archive\/articles\/ytmt\/?p=984","title":{"rendered":"Early ads: Women\u2019s Stylish Footwear, the Wayne Mart, John Wanamaker"},"content":{"rendered":"

\"54_image01\"<\/a>Interesting as are some of the old-time recipes in the cook book compiled by the Ladies\u2019 Aid Society of the Wayne Methodist Church in 1892, described last week in this column, the advertisements are even more so.<\/p>\n

Evidently, every merchant or business man in the vicinity who was in the market to sell anything, from homes to wagons, advertised their merchandise in this interesting 78-page booklet. Not to be outdone by the home merchants and business men, Philadelphians contributed their full share.<\/p>\n

What a change in prices these 65 years have brought! Although all of us are conscious of those changes, still it is startling to think that a brand new 15-room stone house \u201cfinished in oak and plate glass,\u201d and \u201clocated on \u00be acre of ground\u201d sold for only $9,500 In 1892. This information was given in the very first advertisement in the booklet, by the one-time famous \u201cWayne Estates,\u201d of which much has appeared in this column from time to time.<\/p>\n

This was the era in which women\u2019s \u201chand-sewn Paris kid shoes\u201d were sold for $4.00 by Hallahan’s Shoe Shop, one of the most famous stores in its line in Philadelphia. The illustration appears in this column. At the same lime George B. Wells, \u201cCity Hall Hatter\u201d was charging $1.90 for a \u201cfine Derby Hat\u201d with silk hats \u201cat $3.50 up.\u201d And $2.90 was the price for \u201cthe best Derby the hatters\u2019 art can produce.\u201d<\/p>\n

There is a surprise in the wide variety of merchandise that could be purchased in Wayne itself in the \u201990\u2019s. But at that time there was no Ardmore shopping center, and a round trip to Philadelphia by train was a tedious affair.<\/p>\n

John Wanamaker advertised as \u201cthe biggest store in the world, and the biggest dry goods store in America, nothing by halves.\u201d And since it was a cook book in which they were advertising, they called attention to their \u201cmore than 50 shapes and sizes of agate ware, as safe to use as the purest ironware. And handsome! Pots and kettles, and stew pans actually handsome!\u201d Strawbridge and Clothier emphasized \u201cDry Goods by Mail\u201d from their Philadelphia store.<\/p>\n

Locally the Wayne Mart, operated by George R. Park and F.E. Lamborn at \u201cStore No. 1, New Block,\u201d Wayne, sold a full line of everything from clothing to embroidery silks. C.W. Bensinger, at \u201cNo. 7 Business Block,” was a book, stationery and variety store.<\/p>\n

Thomas Law, \u201cGeneral Upholsterers\u201d located at \u201c6 Business Block,\u201d advertised that he \u201csewed and laid carpets,\u201d thus solving one of the problems of the housekeeper of the \u201990\u2019s. Since lace curtains and carpets belong in the same era, it is interesting to note that the Forrest Laundry, of Philadelphia, made a speciality of doing up these window hangings, a matter which always presented a problem. This laundry, whose trucks are seen daily on the streets of Wayne, is still located on Columbia avenue, Philadelphia, just as it was in the \u201990\u2019s.<\/p>\n

(To be continued)<\/p>\n","protected":false},"excerpt":{"rendered":"

Interesting as are some of the old-time recipes in the cook book compiled by the Ladies\u2019 Aid Society of the Wayne Methodist Church in 1892, described last week in this column, the advertisements are even more so. Evidently, every merchant or business man in the vicinity who was in the market to sell anything, from…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-984","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/radnorhistory.org\/archive\/articles\/ytmt\/index.php?rest_route=\/wp\/v2\/posts\/984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radnorhistory.org\/archive\/articles\/ytmt\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radnorhistory.org\/archive\/articles\/ytmt\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radnorhistory.org\/archive\/articles\/ytmt\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radnorhistory.org\/archive\/articles\/ytmt\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=984"}],"version-history":[{"count":1,"href":"https:\/\/radnorhistory.org\/archive\/articles\/ytmt\/index.php?rest_route=\/wp\/v2\/posts\/984\/revisions"}],"predecessor-version":[{"id":986,"href":"https:\/\/radnorhistory.org\/archive\/articles\/ytmt\/index.php?rest_route=\/wp\/v2\/posts\/984\/revisions\/986"}],"wp:attachment":[{"href":"https:\/\/radnorhistory.org\/archive\/articles\/ytmt\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radnorhistory.org\/archive\/articles\/ytmt\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radnorhistory.org\/archive\/articles\/ytmt\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}